Apple Store App

Overview

Apple Store App

Reimagining the design of Apple’s native shopping app, with a focus on user-centric interaction, simplicity, and smart personalization.

Client

Apple

Project Type

Digital Commerce

Role

Senior Designer

Responsibilities

Concept Design

Visual Design

Animation Design

Prototyping

Production Design

Primary Areas of Focus

Four key areas of the product have been updated with new designs to enhance the user experience.

Welcome Screen

App Navigation

User Profile

Buyflow

Personalized Welcome

The revised Welcome screen greets the customer and showcases content that aligns with their interests, such as new products or nearby Apple events they may have shown interest in before.

Everygreen

Campaign-inspired

Local Events

Product Announcements

Simplified Wayfinding

The navigation has been enhanced with a comprehensive top bar interface, which makes it easy for you to switch between Apple content and your Account information.

Main Navigation Screen

Search from Nav Screen

Account Top Screen

Enhanced User Account

The Apple Store App is more than just a place to purchase products — it’s also a destination where customers can participate in new programs, seek support, and connect with the broader Apple community.

Profile Overview

Specifying Personal Interests

Community List

Product Family Page

An innovative, informative, and effortless approach to browsing the entire product family lineup on a mobile device.

Device Management

Make the most out of your devices with product information, compatible accessories, and in-store classes available at your local Apple Retail store or online at Apple.com.

Account Profile

Product Overview

Recommended Accessories

In-store Classes

Informed Product Customization

An easy solution to access product information while configuring your desired product with all the necessary features and within your budget.

Wishlists and Community Shopping

Easily plan for upcoming celebrations with friends and family by creating in-app wish lists.

Create Multiple Wishlists

Add Products to Wishlists

Detailed Summary

Invite Contributors

Overview

Apple Store App

Reimagining the design of Apple’s native shopping app, with a focus on user-centric interaction, simplicity, and smart personalization.

Client

Apple

Project Type

Digital Commerce

Role

Senior Designer

Responsibilities

Concept Design

Visual Design

Animation Design

Prototyping

Production Design

Primary Areas of Focus

Four key areas of the product have been updated with new designs to enhance the user experience.

Personalized Welcome

The revised Welcome screen greets the customer and showcases content that aligns with their interests, such as new products or nearby Apple events they may have shown interest in before.

Simplified Wayfinding

The navigation has been enhanced with a comprehensive top bar interface, which makes it easy for you to switch between Apple content and your Account information.

Enhanced User Account

The Apple Store App is more than just a place to purchase products — it’s also a destination where customers can participate in new programs, seek support, and connect with the broader Apple community.

Product Family Page

An innovative, informative, and effortless approach to browsing the entire product family lineup on a mobile device.

Device Management

Make the most out of your devices with product information, compatible accessories, and in-store classes available at your local Apple Retail store or online at Apple.com.

Informed Product Customization

An easy solution to access product information while configuring your desired product with all the necessary features and within your budget.

Wishlists and Community Shopping

Easily plan for upcoming celebrations with friends and family by creating in-app wish lists.

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