Overview

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A newly reimagined product comparison tool provides a clear differentiation between the features of the iPhone 11 and iPhone 11 Pro models, helping users easily select the ideal iPhone that suits their needs.

Client

Apple

Project Type

Digital Marketing

Role

Senior Designer

Writing Partner

Ken Youngleib

Responsibilities

Concept Design

Visual Design

Animation Design

Prototyping

Production Design

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Optimized for Mobile.

Due to the high percentage of users who shop on their mobile devices, it was vital to ensure that the design was optimized for mobile viewing.

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