Overview

NIKE Throwdown app

Transform your tailgate party into the ultimate virtual cornhole tournament and earn points towards Nike gear from your favorite NFL team.

Client

Concept Work

Role

Senior Designer

Responsibilities

Concept Design

Visual Design

Animation Design

Prototyping

3D Modeling

NIKE Throwdown image
NIKE Throwdown image
NIKE Throwdown image

Easily navigate the app with a unique user interface designed for effortless scrolling and access to the main menu.

GAMEDAY MODE

Compete in the ultimate tailgating tournament every NFL game day by competing against your rivals in AR mode.

NIKE Throwdown image
Check in

Join the excitement of every NFL game day by checking in at the nearest stadium up to 3 hours before kickoff. Easily switch to any other game happening at that time.

NIKE Throwdown image
Choose a side

Select your preferred game and team, and you'll be automatically matched with an opponent to play against.

NIKE Throwdown image
Set the Stage

Choose to play in either the AR or VR environment and place your board within your surroundings within 60 seconds.

NIKE Throwdown image
Compete for greatness

Compete with your opponent in real-time and follow traditional cornhole rules. The first player to reach 21 points wins the game.

NIKE Throwdown image
Be victorious

Winning a game earns players 1000 points, and bonus points are available for performing specific skills at the end of each game.

NIKE Throwdown image
Reap your rewards

Redeem credits for discounts on Nike team gear at the stadium's Team Store or online at Nike.com/NFL.

QUICK MATCH MODE

Compete with friends anytime, while experiencing the immersive VR mode that makes you feel as though you are on the field with your favorite team.

NIKE Throwdown image
Choose Quick Match

Challenge your friends in Quick Match mode anytime, whether it's on or off-season.

NIKE Throwdown image
Select any team

Choose from any of the 32 NFL teams and play as either the Home or Away team. Your cornhole bean bag colors will match your team's uniform colors.

NIKE Throwdown image
Compete with friends

Challenge anyone on your friend list, or invite new friends to join your community and download the app.

NIKE Throwdown image
Set the stage

Choose to play in either AR or VR mode and place your board within your surroundings within 60 seconds.

NIKE Throwdown image
Compete for greatness

Compete against your opponent in real-time using traditional cornhole rules. The first player to reach 21 points wins.

NIKE Throwdown image
Climb to the top

Prove your dominance by winning your way to the top of the leaderboard.

NIKE Throwdown image